Online social networks and offline protest
© Steinert-Threlkeld et al. 2015
Received: 20 August 2015
Accepted: 28 October 2015
Published: 9 November 2015
Large-scale protests occur frequently and sometimes overthrow entire political systems. Meanwhile, online social networks have become an increasingly common component of people’s lives. We present a large-scale longitudinal study that connects online social media behaviors to offline protest. Using almost 14 million geolocated tweets and data on protests from 16 countries during the Arab Spring, we show that increased coordination of messages on Twitter using specific hashtags is associated with increased protests the following day. The results also show that traditional actors like the media and elites are not driving the results. These results indicate social media activity correlates with subsequent large-scale decentralized coordination of protests, with important implications for the future balance of power between citizens and their states.
Keywordssocial media Twitter protests Arab Spring collective action
In the last two decades, large-scale protests have increased in frequency; these protests often lead to mass casualties, change countries’ political systems, and sometimes lead to war, as is the case in Iran in 1979 or Libya and Syria in 2011. Here we present results from a large-scale longitudinal study that connects these two worlds, showing that coordination on social networks correlates with protest offline. Online social networks have become an increasingly common component of people’s lives and are used to predict box office returns , stock market fluctuations , social collective phenomena [3–5], and even private traits such as sexual orientation and political ideology . They can also be harnessed for crowd sourced searching  and get-out-the-vote campaigns . Using 13.8 million geolocated tweets and machine-coded data on protests from 16 countries during the Arab Spring, we show that coordination of messages on Twitter is associated with increased protests the following day. The large-scale, systematic study we present here provides extensive evidence that social media may help decentralized groups coordinate online to organize protests offline. These results suggest that individuals in a wide range of countries use social media to organize large-scale protests and not only at the height of protest events; coordination is a perpetual, systematic activity. The results therefore extends existing work which focuses on protest events in one country [9–12].
The Arab Spring protests started in Tunisia on December 14th, 2010, and eventually led to the resignation of that country’s president on January 14th, 2011. They spread to neighboring countries over the following weeks, inspiring massive turnout in Egypt that caused President Hosni Mubarak to resign on February 11th, 2011. In the aftermath, many other countries experienced protest, with some, such as Libya and Syria, quickly turning into civil wars.
Accounts of the Arab Spring have frequently credited Twitter, Facebook, and other social network sites with helping the protests self-organize . Indeed, there are many reasons to expect that social media did play a role. When deciding whether or not to protest, individuals have to estimate the risk of arrest or violent state repression, and they have to weigh that cost against the potential benefits of any change in policy that may result. They are primarily interested in how many other individuals are going to protest and whether those participants are first-time protesters or not . Protesting en masse decreases the chance an individual will personally experience state violence and increases the probability of achieving policy change. Individuals wanting to protest are therefore strongly incentivized to coordinate their protest action with others.
Social media can make it easier to protest because it lowers the barriers required to coordinate, making it easier to know if others will protest and whether or not they are habitual protesters. Joining a social media platform requires many fewer resources than establishing a newspaper, running a television station, or opening a civil society organization , meaning many more people can produce information seen by others. For example, tweets can be composed and read using a basic mobile phone, and blogs only require access to an internet connection. Social media also facilitates connections between people who otherwise would not come into contact , greatly increasing the number of people that know about an event. While governments can also use social media to monitor and repress their citizens [17, 18], the lower barriers to entry and broadcast-like features of social media give individuals more power to coordinate than they have without online social networks.
Here, we quantitatively test the hypothesis that social media usage correlates with subsequent protests, using longitudinal data from the Arab Spring. Though individuals use many online networks to organize protest, we focus on the social media site Twitter for three reasons. First, it has become a tool for citizens to gather and disseminate information in information-scarce environments such as authoritarian regimes. It therefore is a critical component of many protest movements, starting with the 2009 Iran election protests and continuing through the Ukraine civil war. Second, it provides some of the best temporal resolution of any data source. It is therefore one of the few sources available to researchers interested in quickly-changing processes such as protests. Third, state actors belatedly realized the power of social media, making social media an attractive tool for anyone seeking independent information; the content contained in social media therefore more closely reflected the offline world than did official news sources .
To measure social media behavior over the same period, we collected almost 14 million geolocated tweets that originated in these countries . Unlike previous studies [23, 24], we did not select tweets based on protest-related topic words. This gives us a representative sample of online conversations that includes tweets that were not about protests or surrounding events in these countries (see the Supplementary Materials for a discussion of the advantages of this approach). Our inferences therefore do not risk being caused by selecting on the dependent variable. Overall, 1.9% of tweets in our sample have GPS coordinates, the rest have a user reported location.
We identified topics using hashtags, self-categorized topic words preceded by the # sign. Hashtags associate the message that contains them with a larger discourse. For example, the tweet ‘You guys! We’re about to head to a meeting point in front of Marie Louis store in batal ahmed street #jan25’ contains the ‘#jan25’ hashtag, a common hashtag used to talk about protests in Egypt, since January 25th was the first day of major protests in that country. Anyone can search Twitter for a hashtag, and Twitter will return all tweets containing that hashtag; one can also click a hashtag seen in a tweet and instantaneously see the tweets using that hashtag. One does not need an account with Twitter to see tweets or hashtags.
Users quickly coordinate on a few hashtags to use for an event, whether that event is a protest, sporting event, or meme . As a result, the set of unique hashtags people use may decline when hashtags are being used most frequently, even if the total number of tweets with hashtags increases. Converging to a few hashtags and using them intensively is what we call coordination. We call this coordination because individuals are more likely to protest when they know many others will protest, and using a few hashtags repeatedly signals that there exists a latent demand for protest . As the communication about upcoming protest occupies more of a country’s total communication, individuals should have higher confidence that others will protest.
We measure the extent of this coordination with the Gini coefficient, which indicates the amount of inequality in a distribution. This coefficient ranges from a value of 0, which indicates complete equality (no coordination: all hashtags are used the same number of times), to 1, which indicates complete inequality (perfect coordination: everyone uses a single hashtag and no other hashtags are used). A high hashtag Gini coefficient therefore means that individuals are coordinating on the event that that hashtag represents. We do not use the percent of tweets containing a hashtag because that measure is agnostic to the hasthag(s) used in a tweet, so a day with a high percentage of hashtagged tweets may have little coordination. We also do not use an information entropy measure because low entropy could correspond to a day where all hashtags are the same or a day where no hashtags are used; this point is explored more in the Supplementary Materials.
We also show in the Supplementary Materials that these results are robust to model type (linear vs. negative binomial regression), protest data source (a handcoded dataset and a different machine-coded one deliver the same results), and serial correlation in errors (multiple tests suggest that including a lagged dependent variable is sufficient to deal with the problem, and including several extra lags does not change the results). All models account for unobserved between-country differences with country fixed effects (accounting for stable characteristics like country size and political history), and they control for unobserved sources of variation over time with day fixed effects (helping to control for day-of-week variation in Twitter activity or special events like Ramadan that affect all countries in the study). Moreover, a model that drops high protest days also shows a significant relationship, suggesting that the association is not driven by a few large events. Finally, to ensure that the results are not driven by individuals trying to draw international attention to the protests , we drop all English tweets; the results remain the same.
An important question about the potential effect of social media coordination is its source - is it decentralized or does it come from traditional sources like news media and political activists? In the Supplementary Materials, we add to our models a number of measures of Twitter activity from these traditional sources , including the percent of tweets on a given day that were sent by media organizations, media personalities, digital activists, and the top 5% most active Twitter users. However, these models with controls continue to show a similar association with hashtag coordination, with an effect for media organizations and no effect for digital activists. Coordination therefore appears to come through decentralized activity of many individuals, not the frequent tweeting of a few specialized actors.
In Bahrain, there is a dramatic spike in coordination almost immediately after the start of protests on February 14th. This coordination is then sustained throughout the year, with increases and spikes around important events. We include in Figure 4 the prevalence of the hashtag #lulu - though it is never the most common hashtag, it is the one used to discuss events concerning the Pearl Roundabout, the main focus of protestor activity in Bahrain. #lulu is not in our dataset before February 14th, and its use varies over time in more specific patterns than #Bahrain. Finally, note the focus on events in Egypt at the end of the Egyptian protests and starting again in mid-October.
Morocco experienced much less protest, as shown in Figure 1, and Figure 4 shows they also experienced less coordination. The initial protests in Morocco occurred on February 20th, when coordination peaked, but otherwise the level of coordination is not on the same scale seen in more contentious countries. Note also that Moroccans did not appear to take as much interest in events occurring elsewhere in the Middle East and North Africa, suggesting that they may have felt less affinity towards protestors in other countries. Similarly, Qatar exhibits low levels of coordination and no attempts at organizing protests. The day with the highest level of hashtag coordination is December 2nd, 2010, when Qatar learned it was chosen to host the 2022 World Cup. However, people in Qatar paid close attention to the events in #Libya, the third most common hashtag (and, not shown, hashtags about the Egypt protests ranked 6th and 7th).
We have used a large dataset that covers thousands of protests in many countries to reveal a relationship between people coordinating on social media and increased protests the following day. Past work suggests that individuals are more likely to protest when their close friends or neighbors are protesting  and when they have prior experience with protest , but the results here suggest that weak ties can also facilitate mobilization . They do so by exposing individuals to information about participation from outside of their local, strong-tie social network, allowing those who are on the fence about protesting to approximate how widespread, and therefore safe, the protests are. In this sense, social media helps people not only to learn about protests, but also to see that others are learning about them, aiding in coordination .
These results do not mean that there will always exist a relationship between coordination and subsequent events. For example, in democracies, where the cost of protesting is lower, individuals may not need to coordinate with each other to protest. Or in countries with free media, coordinating may be more likely to come from media sources than individuals. Future work should investigate these boundaries.
A growing literature suggests that new technology lowers violence  and decreases a state’s control of information . But as states learn how to control information and communication technology , they have also learned how to use it to track individual participants in protest  and activities the state has defined to be illegal . By making coordination visible to a broad audience, activists can facilitate protest, but they also make their coordination visible to the state, enabling targeted repression. Thus, online social networks may help individuals protest, but they also help states repress protesting individuals. Future research should try to discern which of these effects prevails.
AV acknowledges the support by the Intelligence Advanced Research Projects Activity (IARPA) via Department of Interior National Business Center (DoI/NBC) contract number D12PC00285. The views and conclusions contained herein are those of the authors and should not be interpreted as necessarily representing the official policies or endorsements, either expressed or implied, of IARPA, DoI/NBE, or the United States Government. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
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