Table 2 Fifty smartphone application market niches grouped by the hierarchy of human psychological needs
Theme | Categories |
|---|---|
Mobility | Navigation, travel |
Work | Online collaboration, productivity, job hunting |
Commercial | Delayed delivery shopping, instant delivery shopping, online-to-offline (O2O) shopping, discount offers, car sales, payment, bookkeeping, seller backend, logistics |
Information | News, web browser |
Social | WeChat, social network service (SNS), dating, matchmaking, interest groups |
Entertainment | Short video, long video, live show, video downloading, stimulating games, casual games, gaming supports, music, audiobooks, karaoke, novels, comics |
Living | Local services, house hunting, car services, exercising, healthcare, new parents, finance, investing |
Education | Under-12 (K12), under-18 (K18), adults, driving test |
Tools | Translation, image editing, calendar, weather, phone tools |