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Table 3 AUC and the standard deviation (std) for models build on (non-political) Facebook pages, survey data or a combination thereof.

From: Predictive modeling to study lifestyle politics with Facebook likes

  

Facebook (M1)

Facebook* (M2)

Survey (M3)

Combined (M4)

Combined* (M5)

  

AUC

Std

AUC

Std

AUC

Std

AUC

Std

AUC

Std

Leaning

Left

83%

2%

75%

3%

71%

3%

84%

2%

81%

1%

Center

64%

2%

62%

3%

62%

2%

66%

2%

64%

2%

Right

81%

3%

75%

3%

70%

4%

81%

3%

80%

2%

Weighted avergage

73%

2%

68%

2%

65%

2%

74%

2%

72%

1%

Party preference

PVDA

79%

3%

73%

3%

66%

3%

79%

2%

77%

2%

Sp.a

70%

4%

70%

2%

61%

2%

69%

3%

65%

4%

Groen

79%

1%

71%

1%

69%

1%

79%

1%

76%

1%

CD&V

73%

3%

68%

3%

58%

3%

72%

2%

66%

3%

Open VLD

77%

4%

73%

3%

67%

3%

77%

4%

74%

4%

N-VA

84%

3%

80%

2%

70%

2%

84%

3%

80%

2%

Vlaams Belang

86%

5%

76%

7%

76%

7%

85%

7%

83%

8%

Weighted average

78%

1%

73%

1%

67%

1%

78%

1%

74%

1%