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Table 2 Overview of the modeling set-ups with a description of the different datasets and the number of variables. In the description we refer to the survey questions in Appendix A.1.2

From: Predictive modeling to study lifestyle politics with Facebook likes

Data

Description

# Variables

Facebook likes (M1)

Public Facebook page likes

595,994

Facebook likes* (M2)

Non-political public Facebook page likes, liked more than 50 times

5128

Survey (M3)

Use of media sources (Q1), interest in news topics (Q2), interest in politics (Q5) Gender (Q6), age (Q7), education level (Q8)

27

Target variables

Political leaning (Q3) and party preference (Q4)

10