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Table 2 Overview of the modeling set-ups with a description of the different datasets and the number of variables. In the description we refer to the survey questions in Appendix A.1.2

From: Predictive modeling to study lifestyle politics with Facebook likes

Data Description # Variables
Facebook likes (M1) Public Facebook page likes 595,994
Facebook likes* (M2) Non-political public Facebook page likes, liked more than 50 times 5128
Survey (M3) Use of media sources (Q1), interest in news topics (Q2), interest in politics (Q5) Gender (Q6), age (Q7), education level (Q8) 27
Target variables Political leaning (Q3) and party preference (Q4) 10