From: Predictive modeling to study lifestyle politics with Facebook likes
Data | Description | # Variables |
---|---|---|
Facebook likes (M1) | Public Facebook page likes | 595,994 |
Facebook likes* (M2) | Non-political public Facebook page likes, liked more than 50 times | 5128 |
Survey (M3) | Use of media sources (Q1), interest in news topics (Q2), interest in politics (Q5) Gender (Q6), age (Q7), education level (Q8) | 27 |
Target variables | Political leaning (Q3) and party preference (Q4) | 10 |