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Table 4 Average pairwise deviation (in %) at each rank searching for a person in the respective dataset for all result lists, German results and results originated in Berlin

From: What did you see? A study to measure personalization in Google’s search engine

 

1. position

2. position

3. position

4. position

5. position

6. position

7. position

8. position

9. position

10. position

All

22.78

16.67

40.71

52.37

57.15

61.11

65.62

66.48

65.99

75.06

German

6.66

11.89

29.30

43.55

50.00

54.55

59.98

61.34

60.76

65.39

Berlin

8.76

13.71

28.23

43.04

47.76

51.53

56.19

58.41

57.61

66.36