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Table 1 Summary of news outlets and football players followers on Twitter

From: Understanding news outlets’ audience-targeting patterns

  # Outlets’ Followers # Players’ Followers
Unique users 4,943,351 (100%) 6,568,769 (100%)
Users w/ non-empty location 1,579,068 (31%) 2,434,183 (37%)
Users w/ useful location 996,326 (20%) 540,828 (8%)
Users w/ GPS coord 4829 (0.1%) 2041 (0.03%)
Users w/ high confidence location 597,981 (12%) 383,207 (6%)