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Table 8 Accuracy of demographic prediction from questionnaire and logs

From: Understanding the predictability of user demographics from cyber-physical-social behaviours in indoor retail spaces

Data

Features

Age

Education

Income

Parent

User type

Questionnaire

Cyber

48.49

49.14

36.47

77.46

43.39

Physical

47.67

49.22

38.09

81.58

46.85

Social

47.35

48.84

33.96

84.76

39.62

All

52.20

50.45

38.99

88.57

49.68

Logs

Cyber

63.40

60.75

60.06

79.61

53.96

(MostPop)

50.94

56.60

43.39

76.92

39.62

Physical

47.89

50.03

37.98

77.18

43.14

Social

-

-

-

-

-

(Cyber-physical) all users

52.45

50.33

41.75

77.60

47.25

(Cyber-physical) cyber user

68.68

63.01

69.06

80.77

66.04

MostPop

 

45.28

48.01

33.96

76.19

36.79

Random

 

25.00

20.00

20.00

50.00

20.00