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Table 7 Log attributes vs questionnaire attributes

From: Understanding the predictability of user demographics from cyber-physical-social behaviours in indoor retail spaces

Questionnaire attributes \(\boldsymbol{(v_{s})}\)

Type

vs

Log attributes \(\boldsymbol{(v_{l})}\)

Type

Method

Result & explanation

Physical attributes

Frequency

N

median(gaps)

N

MAE

0.88 (day)

Weekdays

C

Weekdays occurrence

C

MSD

2.13 (visit)

Duration

N

Time in AL

N

MAE

0.70 (hour)

Interests

C

Time@ShopCat

C

MSD

2.50 (category)

Web attributes

WiFi frequency

C

\(\frac{\# \text{of BL visits}}{\# \text{of AL visits}}\)

N

PDE

Figure 3(b)

How many searches

C

# of queries

N

PDE

Figure 3(c)

What to browse

C

URL category

C

MSD

1.66 (category)

What to search

C

Query category

C

MSD

1.65 (category)

  1. ‘N’ and ‘C’ denote Numeric and Categorical, respectively.