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Table 1 Summary statistics of collected data about promoted and organic trends on Twitter

From: Early detection of promoted campaigns on social media

  Promoted Organic
Dates 1 Jan-31 Apr 2013 1-15 Mar 2013
No. trends 75 852
  Mean St. dev. Mean St. dev.
Number of tweets 2,385 6,138 3,692 9,720
Number of unique users 2,090 5,050 2,828 8,240
Retweet ratio 42% 13.8% 33% 18.6%
Reply ratio 7.5% 7.8% 20% 21.8%
Number of URLs 0.25 0.176 0.15 0.149
Number of hashtags 1.7 0.33 1.7 0.78
Number of mentions 0.8 0.28 0.9 0.35
Number of words 13.5 2.21 12.2 2.74
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