EPJ Data Science

Table 1 Summary statistics of collected data about promoted and organic trends on Twitter

From: Early detection of promoted campaigns on social media

	Promoted		Organic
Dates	1 Jan-31 Apr 2013		1-15 Mar 2013
No. trends	75		852
	Mean	St. dev.	Mean	St. dev.
Number of tweets	2,385	6,138	3,692	9,720
Number of unique users	2,090	5,050	2,828	8,240
Retweet ratio	42%	13.8%	33%	18.6%
Reply ratio	7.5%	7.8%	20%	21.8%
Number of URLs	0.25	0.176	0.15	0.149
Number of hashtags	1.7	0.33	1.7	0.78
Number of mentions	0.8	0.28	0.9	0.35
Number of words	13.5	2.21	12.2	2.74

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