Figure 1

Degree of retention per shop type of the closest customers. On the x axis we have the customer-shop distance, both in kilometres (left) and minutes (right). On the y axis the share of the customers at the given distance who have that shop as ‘favorite shop’, over all customers at the given distance for which that shop is the closest. We focus only on customers who have that shop as closest, i.e. there is no shop closer than it to the customers (it is allowed to have other shops at the very same distance). Every data point in the plot represents at least 5,000 customers.