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Table 7 The comparison between the size of the target customer sets identified by the Purchase Function against random target customer sets with the same number of customers likely to buy p i

From: The retail market as a complex system

p i |T C | |TC| | T C r | | T C |
Tomino cheese 58 137 7.51095
Raw ham 78 144 5.81250
Apricot jam 66 127 4.66142
Anchovies 83 144 4.06250